Double Tap to Plant
Once crowned the 3rd most liked post on Instagram, the Little Sapling of Earth Day 2019 had the world at its roots and became the most sustainable post. This collaborative campaign highlighted the importance of protecting our forests and planted 500,000 trees in Indonesia with a simple call to action: Double Tap to Plant. Visit tentree on Instagram for more details on the campaign.
The little sapling that broke the internet was liked over 15 million times and shared by Ellen DeGeneres, SZA and many more.
This was a collaborative team project involving the following tentree departments: marketing & copywriting.
My role was to create marketing assets.